Surfeo User Guide

Your GeoScore measures how visible your business is in AI-generated responses. It ranges from 0 to 100 and answers one simple question: when someone asks about your industry on ChatGPT, Gemini, Perplexity, or Claude, do you show up?

This isn't a traditional SEO score. It doesn't measure your Google rankings. It measures whether LLMs (large language models) mention your brand, link to your website, or recommend you when someone asks a question relevant to your business.

How to read your score

The dashboard is divided into several sections. Each one tells you something different about your AI presence. Let's walk through them one by one.

• •Overall GeoScore — Your overall score. It's the weighted average of all factors: mentions, sources, sentiment, and technical audit.
• •Visibility by LLM — Shows which platforms mention you most. Gemini might mention you often while ChatGPT doesn't know you exist. This helps you focus your efforts.
• •Mention rate — The percentage of relevant questions where your brand appears. If you show up in 3 out of 8 questions, your rate is 38%.
• •Cited sources — The URLs from your website that LLMs cite as references. If your site shows up here, AI is treating it as a reliable source.
• •Sentiment — When AI talks about you, is it positive, neutral, or negative? Positive sentiment means it actively recommends you.

Each LLM works differently. ChatGPT, Gemini, Perplexity, and Claude have different data sources, prioritize different signals, and respond in different ways. That's why your visibility can vary widely from one to another.

What each platform means

• •ChatGPT — The most popular (900M users/month). If you can only optimize for one, start here. Uses web search and cites sources. Very sensitive to content quality and schema markup.
• •Gemini — Built into Google. Important for local searches. Tends to prioritize content that already ranks well on Google. If your SEO is solid, Gemini will find you more easily.
• •Perplexity — Always cites sources with URLs. The most transparent of all. If your website has good content, Perplexity will cite it directly. The easiest platform to appear as a cited source.
• •Claude — Doesn't use web search in its standard mode. Relies on its training data. To appear in Claude, you need established presence: media mentions, Wikipedia, major directories.

There's an important difference between a mention and a cited source:

• •Mention = AI names your brand in its response. Example: "I recommend visiting Restaurant El Faro in Valencia".
• •Cited source = AI links to your website as a reference. Example: "According to restauranteelfaro.com, their menu includes...". This is far more valuable.

How to read the mentions

• •Mention position — If you're mentioned first, you have more authority. If you're listed fifth out of 10, you're there but not the go-to reference.
• •Sentiment — Positive ("I recommend"), neutral ("it exists"), or negative ("has bad reviews"). Positive sentiment is what converts visitors into customers.
• •Frequency — Appearing in 1 out of 8 queries is anecdotal. Appearing in 6 out of 8 means you're a solid reference for AI.

After each audit, Surfeo generates personalized recommendations based on your results. They\'re not generic — they adapt to your industry, your weak points, and what would work best for your case.

How to read each recommendation

• •High impact — Changes that can raise your GeoScore by 5 to 15 points. Always prioritize these. Things like adding schema markup, creating an "About Us" page, or publishing key content.
• •Medium impact — Improvements that add 2 to 5 points. Worth doing once you've tackled the high-impact items.
• •Low impact — Fine-tuning that adds 1-2 points. Useful when you already have a high score and want to optimize further.

• •Easy — You can do it yourself in under an hour. Example: add your address to the website, create an "About Us" page.
• •Medium — Requires some technical knowledge or a couple of hours. Example: add schema markup, optimize page speed.
• •Hard — You might need someone technical. Example: restructure your site, implement complex structured data.

If you've set up competitors, Surfeo runs the same queries for them and compares. This lets you see if a competitor outranks you on a specific LLM or if you're ahead.

How to read the comparison

• •If a competitor outscores you — Check which LLMs they beat you on. They might have better content, more reviews, or be listed in more directories. The recommendations will tell you what to do to catch up.
• •If your GeoScore is higher — Great, but don't get complacent. Competitors can improve too. Keep running periodic audits.
• •If a competitor has better sentiment — They may have better online reviews. AI sentiment reflects what it finds about each business on the internet.

How to set up competitors

Go to Settings > Competitors in the sidebar. Add the businesses you compete with:

• •Name — The brand name as your customers would search for it.
• •URL — Their website (important for the comparative technical audit).

You can add up to 5 competitors. Surfeo will include them in every audit and compare your visibility across the same prompts.

Alerts are generated automatically after each audit. They notify you of important changes so you don't have to review everything manually.

Alert types

• •Mention gained (green) — You started appearing in an LLM or prompt where you weren't before. Good sign.
• •Mention lost (red) — You stopped appearing where you used to. Could be temporary (LLMs change) or a sign that a competitor overtook you.
• •New cited source (blue) — An LLM is citing one of your pages. Very positive.
• •Competitor change (orange) — A competitor went up or down. Useful to stay informed.

To run an audit, go to the dashboard and click the "Run audit" button. Surfeo will do the following:

1. Generates questions relevant to your industry and location. Example: if you're a restaurant in Valencia, it will ask "best restaurants in Valencia", "where to eat paella in Valencia", etc.
2. Sends them to the LLMs — ChatGPT, Gemini, Perplexity, and Claude (depending on your plan).
3. Analyzes the responses looking for mentions of your brand, cited sources, and sentiment.
4. Calculates your GeoScore and compares it to the previous audit to show your progress.
5. Generates recommendations personalized to what it found.

The process takes 5 to 15 minutes. You can close the page — you'll get an email when it's done.

How many audits do I get?

• •Free plan — 1 audit with 1 LLM (ChatGPT). Great for getting an initial picture.
• •Starter plan (€39/mo) — Monthly audits with 3 LLMs (ChatGPT, Gemini, Perplexity), competitors, recommendations, and content.
• •Growth plan (€99/mo) — Monthly audits with all 4 LLMs, more prompts, everything included.

Surfeo includes a content generator that creates articles optimized for LLMs to mention you. This isn't traditional SEO content — it's designed so AI understands it, cites it, and uses it as a reference.

How it works

1. Go to Content in the sidebar.
2. Choose the content type: article, FAQ, or industry guide.
3. Surfeo generates a draft based on your industry, your weak prompts, and the opportunities it detected.
4. Review, edit, and publish on your website.

What to do with generated content

• •Publish it on your blog — LLMs crawl blogs with relevant, up-to-date content. An active blog signals authority.
• •Add it as a page on your site — Service pages, FAQs, and well-written "About Us" pages are sources that LLMs cite directly.
• •Share it on social media — Presence across multiple channels reinforces your brand's authority with LLMs.
• •Update what you already have — Sometimes you don't need new content — just improve what's already there. Add concrete data, expert opinions, and updated information.