11 Best AI Visibility Tools for SMBs in 2026 (To Actually Get Found in ChatGPT)

I've audited 1,300+ businesses across ChatGPT, Gemini, Perplexity and Claude. 11,641 prompts executed. Every single audit shows the same thing: 91% of businesses have a GeoScore under 60 out of 100. Most sit around 38. When a customer asks an AI about your industry, you don't exist.

These aren't vibes. 11,641 real prompts against the four big models, 1,300 companies, a distribution so flat it's dull: average score 38/100 in Spain, 41 in Colombia, 40 in the US. The market is almost empty. Still.

Key data

Traffic coming from ChatGPT converts 4.4 times more than Google organic (Semrush, 2026). And 33% of organic traffic now comes from AI crawlers like GPTBot and PerplexityBot.

The hard part isn't accepting you have a problem. It's picking a tool that actually helps versus one that just sells you a dashboard. I've used most of the ones below at some point. Surfeo is first because I built it — my transparency is in that section. The other eight are graded honestly, with the prices I could verify and what each one is actually useful for.

TL;DR — Quick ranking

1. Surfeo (GEO SaaS, free + €39/mo + €99/mo) — Measures 4 LLMs at once, gives step-by-step recommendations, and generates the content for you. Bilingual ES+EN, EU-based.
2. Profound (from $99/mo, ChatGPT only; $399/mo for 3 engines) — Premium tracking. Raised a $96M Series C in Feb 2026 at a $1B valuation.
3. Peec AI (from ~€89/mo) — High-growth European startup. Modern product, narrower feature set than Surfeo.
4. Otterly.ai (from $29/mo, 15 prompts) — 5,000+ users, decent for monitoring a set of prompts over time.
5. HubSpot AEO Grader (free, 1 test) — Free single-shot grade. HubSpot now also sells a paid AEO product at $50/mo.
6. Ahrefs Free AI Visibility (free) — Basic multi-LLM checker from a brand you already trust for SEO.
7. Semrush AI Visibility Toolkit ($99/mo, 25 prompts) — AI tracking inside an SEO suite you probably already pay for.
8. SE Ranking ChatGPT Tracker (paid) — ChatGPT-only tracker. Useful if ChatGPT is 100% of your focus.
9. Evertune (enterprise, custom pricing) — Fortune 500 focus, dedicated account managers, 1,000+ SKUs catalogs.
10. Scrunch AI (from $250/mo) — Mid-market platform with high custom-prompt volume, now at scrunch.com.
11. AthenaHQ (free trial credits, then $295/mo) — Credit-based tracking across up to 9 AI models.

1. Surfeo — Measure, prioritize, and generate the content in one place

Transparency: I work on Surfeo. Let me explain why it's on this list: it measures your presence across the 4 biggest AIs, tells you exactly what to change, and writes the content for each LLM to mention you. I don't know another tool that does all three.

Good for: any SMB selling products or services that customers ask AIs about, with or without a technical team. Not good for: brands with zero digital footprint (no site, no Google Business Profile, no reviews). Build the basics first. Also not a fit for enterprises with 1,000+ SKUs and dedicated account manager needs. See Evertune. Best for: solo founders, in-house marketers at SMBs, and agencies running 5–50 client sites. Pricing: free first audit. Starter €39/mo. Growth €99/mo. Link: surfeo.ai

What it does that nobody else does

Free tools like HubSpot's grader, Ahrefs Free, or Semrush's checker give you a one-shot snapshot: "you appear" or "you don't." Useful as a test. Not enough to move the needle. Surfeo does three things in the same platform:

1. Measures the 4 big LLMs at once, week after week. A GeoScore from 0 to 100 that compares your position with competitors on the exact same prompts. In the 1,300+ audits I've run, the spread is wide: Perplexity mentions you 36.7% of the time and ranks you 6th on average, ChatGPT 24.8% at position 3, Gemini 23.1% at position 8, Claude 3.6%. Track one model and you miss three quarters of the picture.

2. Tells you exactly what to change, step by step. Which FAQ to add and in what wording. Which blog post needs more authoritative citations. Which schema is missing. Which Reddit thread is worth answering and from what angle. Not an abstract report with charts: a checklist with the exact text ready to paste.

3. Generates the GEO content for you. Blog posts, FAQs, product descriptions, forum answers. Each piece is written with the structure, citations, and data that LLMs pick as sources (what the Princeton KDD 2024 study calls "citation addition" at +115% for fifth-ranked results, and "statistics addition" at +34.2%). You copy, paste where we tell you, and re-measure in 7 days.

The full loop in one place: audit → prioritize → generate → paste → re-measure. No SEO agency, no dedicated tech team, no learning GEO from scratch.

→ Start with the free audit. 60 seconds for a diagnostic across all 4 AIs.

2. Profound — Premium enterprise tracking

Profound is the name that keeps coming up in enterprise marketing Slack channels. Polished product, deep integrations, and the kind of analytics a 40-person marketing team actually has bandwidth to read. In February 2026 it raised a $96M Series C led by Lightspeed and Sequoia at a $1B valuation — the category's first unicorn.

Good for: enterprise marketing teams with a dedicated AI/SEO lead. Not good for: SMBs watching every euro. The entry plan only covers ChatGPT; real multi-engine coverage costs enterprise money. Best for: brands with 7-figure marketing budgets that already do deep SEO tracking and want the AI layer on top. Pricing: Starter $99/mo (ChatGPT only, 50 prompts, annual billing). Growth $399/mo (3 AI engines, 100 prompts). Enterprise custom (up to 10 engines, SOC 2, SSO). Link: tryprofound.com

What it's good at

• Deep prompt tracking with historical data; up to 10 engines on Enterprise.
• Enterprise reporting, SSO, team seats, priority support.
• Integrations with the tools enterprise teams already use.

What it's not good at

• The $99 entry price is misleading: one engine, 50 prompts. Comparable multi-LLM coverage starts at $399/mo.
• Speed of setup. Enterprise onboarding means weeks, not an afternoon.
• Content generation. Profound tracks and reports; the writing is still on you.

3. Peec AI — The fast-growing European option

Peec AI is one of the fastest-growing GEO platforms in Europe, €650K ARR in four months according to their public numbers. Clean UI, strong on prompt tracking and competitor benchmarking.

Good for: mid-market B2B SaaS and services, especially in Europe. Not good for: very small budgets (under €50/mo) or brands that need content generated and delivered. Best for: teams that already have a content engine and just need clear AI visibility signals to feed it. Pricing: Starter around €89/mo (50 prompts, 3 models, 1 project); Pro $245/mo; Advanced $495/mo. Separate credit-based agency plans. Link: peec.ai

What it's good at

• Clean interface, fast to get value out of.
• Competitor benchmarking across a prompt set.
• European team, GDPR-native.

What it's not good at

• Writes nothing for you. You get the "what's wrong," not the fix in plain text.
• Narrower LLM coverage than Surfeo in some plans.

4. Otterly.ai — Established prompt monitoring

Otterly has been in the space longer than most and has 5,000+ users. If you want a steady monitoring tool for a list of prompts and don't need much else, it does the job.

Good for: solo founders and marketers who want to watch a fixed set of prompts weekly. Not good for: anyone who needs recommendations or content. It monitors, it does not prescribe. Best for: people who already know their GEO playbook and just need the signal. Pricing: Lite $29/mo (15 prompts, 4 engines). Standard $189/mo (100 prompts + API). Premium $489/mo. Gemini and Claude cost extra as add-ons. Link: otterly.ai

What it's good at

• Prompt tracking with alerts.
• Mature product, few surprises.

What it's not good at

• No content generation.
• No step-by-step fix list. You get the "what," not the "how."

5. HubSpot AEO Grader — The free one-shot test

HubSpot launched its AEO Grader as a free lead magnet. You punch in a URL, it runs a quick check across ChatGPT, Perplexity, and Gemini, and gives you a one-page grade. Zero tracking, zero recurring value, but it's free and it works. Know what it's feeding: in April 2026 HubSpot launched a separate paid product, HubSpot AEO ($50/mo standalone, or bundled with Marketing Hub Pro), built on its acquisition of the Israeli startup XFunnel — the free Grader is the top of that funnel.

Good for: a gut-check before you commit budget to any GEO tool. Not good for: ongoing tracking. It's a one-shot test. Best for: skeptics who want to see if AI visibility is even a problem for their site. Pricing: Grader free, 1 test. The full HubSpot AEO product is $50/mo. Link: hubspot.com/aeo-grader

What it's good at

• Zero friction. Takes 30 seconds.
• Tests 3 of the 4 main LLMs at once.
• Free, no credit card.

What it's not good at

• No history, no tracking, no recommendations.
• Missing Claude.
• Single test only. You can't monitor progress.

6. Ahrefs Free AI Visibility — Trusted brand, basic check

Ahrefs added a free AI visibility checker to their toolkit. If you already use Ahrefs for SEO, this sits in the same account and gives you a basic multi-LLM read.

Good for: Ahrefs users who want a quick AI overlay on their existing SEO workflow. Not good for: anyone expecting the same depth Ahrefs delivers on backlinks and keywords. The AI product is early. Best for: SEO teams easing into GEO without adopting a new vendor. Pricing: free (Ahrefs account required for full access). Link: ahrefs.com

What it's good at

• Brand trust. Ahrefs has been reliable for a decade.
• Integrated with the rest of their SEO stack.

What it's not good at

• Shallow compared to dedicated GEO platforms.
• No content generation.
• No prioritized action list.

7. Semrush AI Visibility Toolkit — Inside an SEO suite you probably pay for

Semrush now sells a dedicated AI Visibility Toolkit at $99/mo: 1 domain, 25 tracked prompts, AI-search checks inside Site Audit. In 2026 they also published an AI Visibility Index built on 126 million prompts, which bought them a lot of authority in the category.

Good for: Semrush subscribers looking to add an AI signal to their reporting. Not good for: broad coverage on a budget — 25 prompts is tight, extra domains cost another $99/mo each, and deep coverage is only confirmed for ChatGPT and Google AI Mode. Best for: marketing teams that live inside Semrush and don't want another login. Pricing: $99/mo per domain (25 prompts; +50 prompts for $60/mo). Link: semrush.com

What it's good at

• Convenient for existing Semrush users.
• Combines with keyword and backlink data in the same dashboard.

What it's not good at

• Not a dedicated GEO product. Depth is limited.
• No content writing.

8. SE Ranking ChatGPT Tracker — ChatGPT-only

SE Ranking bet on tracking only ChatGPT. Narrower than Surfeo or Profound, but if ChatGPT is your only battleground, it's a cheaper way in.

Good for: SMBs whose customers almost exclusively use ChatGPT (common in US B2B). Not good for: brands in markets where Perplexity or Gemini share meaningful traffic. Best for: solo operators with a tight ChatGPT focus and limited budget. Pricing: paid tiers, check site. Link: seranking.com

What it's good at

• Affordable entry point for ChatGPT-only tracking.
• Clean product from an established SEO vendor.

What it's not good at

• Single-model coverage. You miss 64% of AI mentions happening on the other 3 LLMs per my audit data.
• No content generation.

9. Evertune — Enterprise with dedicated account managers

Evertune targets Fortune 500 brands. Dedicated account managers, custom dashboards, massive product catalogs (1,000+ SKUs), enterprise SSO and compliance.

Good for: Fortune 500 consumer brands with big catalogs and in-house data teams. Not good for: any SMB. This is out of scope. Best for: brands where AI visibility is a boardroom-level concern and somebody is running a 7-figure budget against it. Pricing: custom enterprise pricing. Link: evertune.com

What it's good at

• Enterprise-grade account management.
• Handles 1,000+ SKU catalogs that SMB tools would choke on.
• Custom reporting for execs.

What it's not good at

• Everything below enterprise scale. If you're under 100 employees, you're not the customer.

10. Scrunch AI — Mid-market, high prompt volume

Scrunch AI (recently moved from scrunchai.com to scrunch.com) sits between the SMB tools and the enterprise players. Its pitch is tracking the full buyer journey inside AI answers, with a much higher custom-prompt allowance than most rivals at the price.

Good for: mid-market companies with a dedicated SEO/AEO owner. Not good for: freelancers and small SMBs — the price and the setup assume a team. Best for: companies that outgrew the $30-100/mo tier and need hundreds of tracked prompts. Pricing: Starter $250/mo annual ($300 monthly) with 3 seats and 350 custom prompts. Growth $417/mo annual with 700 prompts. Enterprise custom. Link: scrunch.com

What it's good at

• 350+ custom prompts from the entry plan — far more than Otterly or Semrush at their entry tiers.
• Buyer-journey framing rather than isolated prompt checks.

What it's not good at

• Entry price. $3,000/year minimum is a different league from the SMB tools above.
• No content generation.

11. AthenaHQ — Credit-based, 9 models

AthenaHQ runs on credits: a free Essential plan gives you 300 credits ($25 worth) to try it, and the Starter plan at $295/mo includes 3,600 credits and coverage of up to 9 AI models.

Good for: marketing teams that want the widest model coverage in one tool. Not good for: anyone who wants a predictable bill — credit systems make monthly cost hard to forecast. Best for: teams comparing visibility across many engines, including the long tail beyond the big four. Pricing: Essential free (300 trial credits). Starter $295/mo (3,600 credits/mo). Extra credits $100 per 1,250. Enterprise custom. Link: athenahq.ai

What it's good at

• Up to 9 models on the Starter plan — the widest coverage below enterprise pricing.
• Real free tier to test before paying.

What it's not good at

• Credit math. You'll spend your first week figuring out what a credit buys.
• No content generation, English-only interface.

What is the actual mention rate across the four major LLMs?

Before picking a tool, it helps to know the field of play. These are the raw numbers from the 1,300 audits mentioned above, executing 11,641 real prompts:

The takeaway: a tool that only measures ChatGPT leaves you blind to two thirds of the picture. Perplexity mentions almost twice as many businesses but ranks them lower. Gemini stacks volume through Google. Claude rarely cites yet, but its corpus can shift fast. So the first filter when choosing a tool: does it cover all 4 LLMs?.

Which one should you choose?

If you're a solo founder or small team (1–10 people): Start with Surfeo's free audit. Then HubSpot's AEO Grader as a sanity check. If you're extremely ChatGPT-focused and cost-sensitive, SE Ranking's tracker works.

If you're an SMB with a marketer or small team (10–50 people): Surfeo Starter (€39/mo) or Growth (€99/mo) covers measurement, recommendations, and content generation in one tool. Peec AI or Otterly if you already have a content engine and only need signal. Semrush if you already live in Semrush.

If you're an agency running 5–50 client sites: Surfeo scales across clients with bilingual ES+EN output. Peec AI is a solid alternative for European agencies. Ahrefs free layer for quick prospect audits.

If you're an enterprise (1,000+ SKUs, dedicated team, 7-figure budget): Profound or Evertune. Honestly. Surfeo is built for SMBs; big catalogs with account-manager expectations are better served by the enterprise players.

My honest take

Two patterns repeat in every audit I run. First: 91% of businesses are invisible in the four big LLMs. Second: Claude cites 3.6% of the time; the other three cluster between 23% and 37%. The companies showing up in ChatGPT today are there because almost nobody is competing for that spot yet. Whoever starts measuring and shipping GEO content in 2026 will own their category in AI answers for the next three years.

If you want a dashboard, you have plenty of options on this list. If you want a dashboard, a checklist, and the actual content ready to paste, Surfeo is the one I built for that reason. I got tired of watching founders pay €200/mo for a tool that tells them "you're invisible" and then quote them €2,000 in agency fees to fix it. With Surfeo, you measure, fix, and generate in the same place.

If you run 1,000+ SKUs and need somebody on a Zoom call every Tuesday, Evertune or Profound. Honest recommendation. I'd rather lose the sale than sell you the wrong tool.

Your competitors already show up in ChatGPT. Do you?

Try Surfeo free in 60 seconds: surfeo.ai.

FAQ

What is the best AI visibility tool for a small business?

For most SMBs under 100 employees, Surfeo is the most complete option: free first audit, €39/mo Starter, €99/mo Growth, and it measures ChatGPT, Gemini, Perplexity and Claude in one place while generating the content you need to get cited. If you only want a one-shot gut-check, HubSpot's free AEO Grader is the quickest way in. If ChatGPT is your only channel and you want to save money, SE Ranking's tracker is the cheapest dedicated option.

Which AI visibility tools are free?

Three on this list are free to start: Surfeo (free first audit, paid plans from €39/mo), HubSpot AEO Grader (one-shot test, no tracking), and Ahrefs Free AI Visibility (basic multi-LLM overlay, requires an Ahrefs account). Free tiers are great for a first diagnostic, but you need a paid tool to track changes week over week.

Do I really need to measure all four LLMs or is ChatGPT enough?

All four, if you can. My 1,300+ audit dataset shows Perplexity mentions brands 36.7% of the time at average position 6, ChatGPT 24.8% at position 3, Gemini 23.1% at position 8, Claude 3.6%. If you only track ChatGPT you miss roughly 64% of the AI mentions happening around your brand on the other three models. That's a lot of blind spot.

How is Surfeo different from Profound or Peec AI?

Profound is an enterprise tool with custom pricing and deep analytics built for marketing teams at large brands — not a fit for SMBs on tight budgets. Peec AI is a strong European competitor focused on prompt tracking and competitor benchmarking, but it doesn't generate the content for you. Surfeo covers the full loop — audit, prioritize, generate content, paste, re-measure — in one platform priced for SMBs.

Which tool actually writes the GEO content for me?

Of the 11 tools on this list, only Surfeo generates the actual text you paste into your blog, FAQ, product pages, or Reddit answers. Profound, Peec, Otterly, HubSpot, Ahrefs, Semrush, SE Ranking, Scrunch, AthenaHQ, and Evertune all tell you what's broken; you or your agency has to write the fix. Surfeo writes it using the structure, citations, and statistics that the Princeton KDD 2024 study identifies as the signals LLMs actually use when selecting sources.