Surfeo System for Agencies
Add over €25,000 a year to your agency, without hiring anyone.
Surfeo does it all for you.
Your clients are already asking whether they show up in ChatGPT. Today you have no answer. Tomorrow you can have a new service to sell them: Surfeo.
It measures where each of your clients appears across ChatGPT, Gemini, Perplexity and Claude. Surfeo creates the content ready to publish; all you do is hit publish. You set the price — and how much you earn is up to you.
You don't pay until you land your first client.
More than 1,000 businesses have already analyzed their AI visibility with Surfeo.
All your clients, one dashboard
Try it: audit a client's website for free
Enter a client's domain and show them in 2 minutes where they appear (and where they don't) in AI.
The SEO you sell today is being eaten by AI. AI visibility is the service that replaces it: recurring, extremely high-margin, and you sell it to the clients you already have. While your competitors don't even know how to measure it yet, you're already delivering it.
Everything you get
and what it would cost separately
Audits across up to 4 AIs, per client, every week.
You know where they appear and where they don't (3 AIs on Starter, 4 on Growth).
Valued at €150-300 per auditSurfeo writes the content for you, optimized for each AI.
ChatGPT, Gemini, Perplexity and Claude draw from different sources: Surfeo writes for each one.
Valued at ~€2,500/month writerIt tells you what to publish and where, step by step.
IncludedA report ready to send to your client.
IncludedIntelligence panel: all your clients and their metrics in one place.
IncludedUnlimited clients.
You pay per client: add as many as you want.
IncludedSales kit to make reselling it to your clients easy.
(included)
GiftAn audit on day 1, ready to show.
GiftSeparately: more than €2,500/month in writer and tools.
With Surfeo: €20 base + from €35 per client.
Volume (audits and articles) scales with your plan.
Do the math
This service sells on the market for €150-400/month per client. If you resell at €250, here's how the numbers add up (Starter tier, €35/client; Growth is more complete):
10 clients
+€25,500
per year
€2,130/month margin
You pay €370 · you charge €2,500
20 clients
+€51,000
per year
€4,280/month margin
You pay €720 · you charge €5,000
The easiest upsell of the year: add it to the SEO clients you already have.
Managing several clients? Agency plan
For agencies managing several clients. Pay a base fee + per client at the product tier you pick.
Configure your subscription
$20 base · 0 Starter ($0) · 1 Growth ($79)
Agency-client = the same product as retail Starter/Growth: 40 prompts on Starter, 75 prompts on Growth, 4 LLMs on Growth (Claude included). Automatic audit every Monday + 4 manual audits a month on both tiers. Your agency manages multiple clients from a single account.
- Global client panel with comparative dashboard
- Each client gets their own workspace, prompts, audits & PDF reports
- 3 pitch workspaces to win new clients
- Built to be resold: the agency adds its service layer on top
- Dual sidebar: agency view + per-client view
- Priority support + API keys
You don't pay until you land your first client.
Any month we don't deliver measurement + content, you don't pay for it.
Publish what we create for you and, if in 90 days your client doesn't start showing up in AI, we keep working for free until they do.
Stay ahead
AI visibility is where SEO was 15 years ago. Whoever gets in now takes the lead; everyone else plays catch-up.
Create your agency accountFrequently asked questions
It complements it, it doesn't replace it. A large part of AI visibility is quality SEO your agency already knows: useful content, structured data and authority. The difference is that LLMs pick and cite sources with their own logic, and Surfeo measures and optimizes specifically for their answers. It's a new service you add to what you already offer.
The baseline: where your client appears today across up to 4 AIs (3 on Starter, 4 on Growth), the gaps versus their main competitor, the action plan and the first fixes. All in a PDF report.
What to deliver the first month, step by step →Yes. The Agency plan includes 3 pitch workspaces: spaces to audit a prospect and show them their real visibility before signing. It's the most direct sales hook we have.
€20/month for the base account, which also includes Growth plan limits for your own agency's website. Each client you add: €35/month on Starter tier or €79/month on Growth tier. You pay per client, so add as many as you need. Extra user seat: €19/month.
Guides to offer the service
How to use an AI visibility audit as a hook to close new clients
The full flow: you audit a prospect's AI visibility for free, show them where they don't appear and turn that meeting into a signed proposal.
Anatomy of a good AI visibility report for clients: sections, charts and what to leave out
The 6 sections of a good AI visibility report, which chart to use for each figure and the mistakes that ruin it. A manager reads it, not an SEO.
How to create an AI visibility report for your clients in minutes
What a minimum viable AI visibility report must contain and how to go from hours of manual screenshots to a PDF in minutes. With the hours worked out.
How much to charge for AI visibility services in Spain: the real ranges
Price ranges for AI visibility in Spain: the SEO anchor (€600-4,000/month), proposals by client type, and the real margin maths.
The AI visibility slide you should add to every report from this month on
One slide: which metric to use, which screenshot to pick and what line to write to get ahead of the ChatGPT question before it lands on the table.
Tools to measure your clients' AI visibility: a comparison for agencies
PromptWatch, Otterly, Peec, Profound, Semrush, Ahrefs, SE Ranking and Surfeo compared through an agency lens: cost per client, multi-client and language.
What to say to a client asking about AI when your agency doesn't offer it yet
The script to neither lie nor lose the client: what to say in the moment, what to check for free that week and how to decide quickly whether to offer it or refer it.
Your branded search is falling: how to tell if the AI is answering for you
Your client's branded searches are dropping and you don't know why. The signs that AI is answering for them, how to check it and what to do.
If the AI answers differently every time, can visibility be measured? How serious measurement works
ChatGPT answers differently every time: does it make sense to measure AI visibility? How serious measurement works — sampling, trends and intervals.
Why ChatGPT and Gemini say different things about your brand (and how to explain it to the client)
ChatGPT recommends your client and Gemini doesn't even mention them. Why each AI answers differently, why it's normal and how to turn it into a sales argument.
What to do when ChatGPT says something false about your client: a protocol for agencies
A step-by-step protocol for agencies when ChatGPT gives false data about a client: document it, find the source of the error, correct it and monitor.
How to check in your own Analytics whether AI is affecting your clients' traffic
The DIY method to see it in Search Console and GA4: impressions vs clicks, AI referrals and direct traffic. With the limits of the method told without sugar-coating.
How to choose the prompts you'll monitor for a client (and how many is enough)
A typology of prompts for monitoring a client's AI visibility, how many you need based on their size, and the mistakes that wreck the measurement.
What to say when a client asks if they appear in ChatGPT (a script for the next meeting)
The sentence-by-sentence script for when a client asks if they show up in ChatGPT: what to prepare beforehand and what to say if they do, don't, or show up with false data.
What to do when a client isn't improving their AI visibility: diagnosis and the hard conversation
A diagnostic tree for when a client isn't improving in the AIs — sources, content, authority or time — and the script for the honest conversation.
What to say to a client who wants to cancel SEO because "everyone just uses ChatGPT now"
The script to retain a client who wants to cancel SEO "because it's all ChatGPT now": the real data and how to turn the objection into an upsell.
What to say when your client wants to cut Google Ads because 'everyone asks ChatGPT now'
Your client wants to cut Google Ads because 'everyone uses ChatGPT'. The real usage data in Spain and how to respond without losing the budget.
'My competitor shows up in AI and I don't': how to respond without losing the client
The client shows you a ChatGPT screenshot recommending their competitor. What to say in that meeting, how to diagnose the cause and the 90-day plan.
How to defend a renewal when the other agency sells 'AI positioning' and you don't yet
Your client has a rival offer with 'AI positioning' and you don't offer it yet. What to ask about that offer, how to neutralise it and how to react.
How to differentiate your marketing agency in 2026: AI services almost nobody offers yet
There are only three ways to differentiate an agency: the cheapest, the best or the only one. AI visibility opens the third. How to use it and communicate it.
How to escape the price war between agencies: sell what the client can't compare
The mechanics of commoditisation and the way out: services with no settled market price. Why AI visibility is today the pioneer's advantage.
How to explain AI visibility to a client without jargon: 5 analogies that work
Five analogies to explain to a client what AI visibility is: the waiter, the adviser, the rumour, the shop window and the oral exam.
How to explain the AI-driven organic traffic drop to your client without causing panic
Your client's organic traffic is falling because of AI. The data to explain it, the fewer-clicks-higher-quality narrative, and what to measure from now on.
A client's first AI visibility audit, step by step (with template)
A complete checklist for auditing a client's AI visibility: which prompts to test, what to note from each answer and how to present the results.
How much to charge for monitoring AI visibility as a freelance (and when it pays to give it away)
Real ranges for freelances: €150-400/month for monitoring AI visibility, the margin maths with tool cost included, and when to give it away.
Does the SEO consultant have a future? What AI changes and how to adapt without starting over
For the SEO consultant: 60-70% of your craft still holds, what to add to offer AI visibility, and the advantage of arriving early in Spanish.
GEO vs SEO: what's genuinely new and what's just rebranded
An honest take on GEO vs SEO for agencies: 60-70% is the quality SEO you already do. What really changes: prompts, measurement, offsite and citation.
High-margin services for agencies: how to bill more without growing your headcount
A service's margin is price minus tooling minus hours. We apply the formula to five agency services and a clear winner emerges. With numbers.
How many hours a month an AI visibility client really takes (a task-by-task breakdown)
An honest task-by-task breakdown of the hours an AI visibility client takes each month, by hand and with a tool, and what it means for your margin.
How often to monitor a client's AI visibility without driving yourself mad
Daily is noise, monthly is late: why weekly is the balance for monitoring an SME's AI visibility, and when to step it up.
Is GEO just another fad like NFTs? The differences, with data
If GEO reminds you of the metaverse and NFTs, you have good reason. The three tests that separate a fad from real change, with adoption data from Spain.
How to justify your SEO retainer when traffic falls for reasons you don't control
Your clients' traffic is falling because of AI, not your work. How to reframe the value of the SEO retainer and what new metrics to add to the monthly report.
What KPIs to put in a GEO proposal: the ones you can commit to and the ones you only report
The GEO KPIs you can commit to by contract (coverage, corrections, content) and the ones you only report (mentions, share of voice), and why.
How to monitor all your clients across 4 AIs without doing it by hand or taking screenshots
The real arithmetic of monitoring AI visibility by hand: clients × prompts × 4 AIs × every week. When it stops paying off and what to do then.
The monthly content plan for a GEO client: what to publish so the AI cites you
The four types of piece AIs cite, a realistic monthly cadence of 6-16 articles, and the role of the human who reviews before publishing.
What monthly service to sell clients after delivering the website (that isn't maintenance)
Web maintenance is a €60 trap. What recurring service to sell when you hand over each site, so you escape the project-invoice-find-project cycle.
New services for your marketing agency in 2026 (with margin numbers)
Six services your agency can launch in 2026, assessed by demand, competition and real margin. With the arithmetic done, not with promises.
How to present an AI visibility service in your sales proposals (structure and examples)
The standard section for your sales proposal: the problem with data, what you'll do, what you'll measure, what you don't promise and the price. With adaptable sample text.
How much to charge for managing a local business's AI presence (example packages)
Three sample packages for local business — basic, standard and premium — with concrete deliverables, prices from €250 to €900/month and the real margin maths.
How to reactivate your web agency's old clients with a new service (email template)
Your roster of delivered websites is sleeping gold: the reactivation email ready to copy, the follow-up and how to turn the old project into a retainer.
Realistic AI visibility goals by sector: what to expect at 3, 6 and 12 months
What to expect from AI visibility at 3, 6 and 12 months by sector: the starting point varies up to 10-fold and the goal must vary with it.
How to grow your agency's recurring revenue by productising AI visibility
From project to productised retainer: the AI visibility package, its monthly price and the MRR maths with real tool costs.
How to sell AI visibility to your current SEO clients: the email and the meeting
The upsell email ready to copy, the structure of the 30-minute meeting, and how to handle the 3 typical objections when selling AI visibility.
How many Spaniards use ChatGPT to decide purchases: the data available in 2026
All the verifiable data on ChatGPT and AI usage in Spain in 2026 — Funcas, INE, Hiscox, Gartner — and what no study measures yet.
Standalone service or SEO extension? How to package AI visibility in your agency
An extension of the SEO retainer or a service in its own right: pros, cons and numbers for each model, and which fits the type of agency you run.
How to test an AI visibility service with a single client and minimal budget before deciding
The cheap experiment: one pilot client, 90 days and €55/month of tooling to decide with data whether your agency offers AI visibility or not.
How to see traffic from ChatGPT and Perplexity in Google Analytics 4
A step-by-step tutorial: the real AI referrers, the regex exploration, the native AI Assistant channel from 2026, and the limitation nobody mentions.
How to train a junior to run GEO clients: a 30-day plan and what not to delegate yet
A week-by-week 30-day plan to get a junior running AI visibility clients: what to delegate from month one and what you should keep yourself.
What Share of Model is and how to put it in your reporting
Share of Model measures the percentage of AI answers about your category in which your brand appears. What it is, how it's calculated, its limits and how to present it.
What to automate and what not in a GEO service: the operations of an agency with 10+ clients
Which parts of a GEO service are automated (monitoring, data, drafts) and which need your team: the real operations with 10+ clients.
What to deliver in the first month of an AI visibility service
Week-by-week deliverables for the first month of an AI visibility service: baseline, gaps, plan and first fixes, with no smoke and mirrors.
What you can promise (and what you can't) about AI visibility without burning your fingers
What an agency can commit to in AI visibility and what it should never guarantee, with sample clauses for your proposals and contracts.
What to show in an AI visibility reporting meeting (and why you should never do the demo live)
What to bring to an AI visibility reporting meeting: dated screenshots, trends and comparisons. And why the live demo is Russian roulette.
Which agency services will survive AI (and which you need to reinvent now)
An honest look, service by service: generic content is at risk; strategy, first-party data and the client relationship are gaining value.