Ecommerce by Surfeo

Improve your Shopify product pages with an agent

Surfeo reviews your Shopify catalog daily or weekly, up to 250 products per pass, and drafts the product pages that need it: title, description, SEO title and meta description. By default it asks for your approval before publishing anything.

Drafts use English or Spanish for the main Shopify product page. If you choose, the agent can also publish on its own: it emails you and publishes after 24 hours unless you cancel, or publishes as soon as the review finishes and emails you a summary.

Illustration of Surfeo’s agent

You decide which changes reach Shopify.

Up to 250 products per pass · your approval by default

What changes in your store

What it improves on each product page

When you apply a draft, Surfeo updates four fields of the product in Shopify. It doesn't touch prices, stock, variants or images.

Product title

A clear name that says what the product is, without filler.

Description

A short, specific text based on your catalog data and the details you confirm. If something is missing, it asks instead of making it up.

SEO title

The title written for Google's results, 60 characters at most.

Meta description

The summary written to appear under the title in Google, 150 characters at most.

The catalog review also flags:

  • Products with no description or one shorter than 80 characters
  • Product pages missing an SEO title or meta description
  • Products with no category, no cover image or no alt text on the cover image
  • Inconsistent variants and products missing a SKU or price

The agent doesn't change category, images, variants, SKU or price: it flags them so you can fix them in Shopify.

Designed for review

Product pages built from your data, not made up

Use confirmed details

Start with catalog information and facts you provide. Add a relevant missing detail or leave it out.

Stay in control

Review the title, description and SEO fields. Compare the proposal with the current product before applying it.

Check the result

When Shopify is connected, the workflow verifies saved fields and flags a product that changed during review.

Step by step

How the Shopify product page agent works

  1. 01

    Choose a cadence

    Enable a daily or weekly review and choose the draft language.

  2. 02

    Fill in what is missing

    If the catalog lacks a verifiable detail, add it before the draft is prepared.

  3. 03

    Review the proposal

    Edit the draft and compare its fields with the current version before publishing.

  4. 04

    Confirm the change

    Confirm the reviewed fields and check the result. You can export a draft without connecting Shopify.

Frequently asked questions

What exactly changes on my Shopify product page?

Four fields: the title, the description, the SEO title and the meta description. Surfeo doesn't change prices, stock, variants, images or tags. Before applying, you see the proposal next to the current page, and if you change your mind later you can undo it.

Which plans include the product page agent, and how many pages does it draft?

It's included from the Starter plan, with 50 product page drafts a month; the Growth plan includes 300. On the Agency plan, the allowance depends on each client's tier, and the free plan doesn't include drafts. Reviewing the catalog doesn't use your allowance: only each prepared draft counts.

Does Surfeo publish changes automatically?

Only if you choose to. By default it is set to “Ask for my approval”: the agent prepares drafts and you review and publish them from “My drafts”. The panel offers two other modes. With “Let me know and publish after 24 hours”, it emails you and publishes after 24 hours unless you cancel; if it cannot email you, it publishes nothing. With “Publish straight away”, it publishes as soon as the review finishes and emails you a summary. On its own it only publishes pages with no open questions, written only from your catalog details, for a product that has not changed in Shopify since the draft was prepared, and whose current page is empty or weak. You can always undo it.

What if product information is missing?

The draft asks about the missing detail or leaves it out. It should not make up dimensions, materials, compatibility, certifications, price or stock.

Which languages does it write in?

Spanish (Spain) and English. You choose the draft language in the panel, and each draft is prepared for your store's main product page in Shopify.

How do I connect my Shopify store?

You create your own app in Shopify with permission to read and edit products, install it in your store, and paste your .myshopify.com address, Client ID and Client secret into Surfeo. You don't need to touch your theme or install anything else. If you prefer, we can help you connect it.

Will this improve rankings or sales?

We cannot guarantee rankings, AI-answer placement or sales. Those outcomes depend on external factors and need separate measurement.

Up to 250 products per pass

You choose how much the agent does

Each pass reviews the 250 most recently updated products in Shopify (all of them, if you have fewer) and drafts improvements for the product pages that need them. You choose the mode: approve them yourself, get an email and let it publish after 24 hours, or let it publish when the review finishes and send you a summary.

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