AI Visibility Report: Consultor IT in Madrid, Spain (2026)

Key Findings

In Madrid's IT consultancy sector, 83% of businesses (19 out of 23) appear on only one AI platform, while zero companies achieve visibility across all four major AI systems. Global consulting giants Deloitte and Accenture lead with identical scores of 68, but even they reach just half of the AI platforms tested.

Introduction

For IT consultancy owners in Madrid, AI-powered search represents a fundamental shift in how potential clients discover services. This report analyzes real queries submitted to ChatGPT, Gemini, Perplexity, and Claude to reveal which businesses gain visibility when users ask AI systems for IT consulting recommendations in Madrid.

The data reveals a fragmented landscape where traditional market leaders don't automatically translate to AI visibility. With business decision-makers increasingly turning to AI assistants for vendor recommendations, understanding your position in these systems becomes critical for client acquisition.

Our analysis covers 23 unique businesses that appeared across the four AI platforms, examining ranking patterns, platform preferences, and the significant visibility gaps that leave most companies invisible to AI-driven discovery. For consultores IT in Madrid, this represents both a challenge and an opportunity in an evolving search landscape.

The shift from Google searches to conversational AI queries means businesses must optimize for recommendation algorithms rather than just search rankings.

Analysis: AI Visibility Patterns in Madrid's IT Consultancy Market

The data reveals stark inconsistencies in how AI platforms recommend IT consultants in Madrid. No business achieves universal visibility across all four platforms, while 19 companies (83%) appear on only one system. This fragmentation suggests AI platforms draw from different data sources and apply varying ranking criteria.

Cross-Platform Consensus and Divergence

Only seven businesses appear on multiple AI platforms, with Deloitte and Accenture achieving the highest visibility (2 out of 4 platforms each, score 68). Both companies rank in ChatGPT's top 2 and Gemini's top 3, indicating these platforms favor established global consulting brands. PwC follows a similar pattern, appearing on ChatGPT (#5) and Gemini (#3) with a score of 57.

The platforms show distinct preferences: ChatGPT and Gemini heavily weight international consulting firms, while Perplexity includes more specialized local players like SEIDOR (#1, score 55) and IT OESTE (#2, score 51). Claude showed minimal overlap with other platforms in our dataset.

The AI Invisibility Crisis

With 83% of Madrid IT consultants appearing on only one platform, most businesses face significant AI visibility gaps. This means potential clients using different AI assistants receive completely different vendor recommendations. Local firms like AREA10 Marketing (score 46) and AgenciaE (score 42) achieve strong positions on Perplexity but remain invisible on other platforms.

Success Pattern Analysis

Top-performing businesses fall into two categories: global consulting giants (Deloitte, Accenture, PwC, KPMG, IBM Consulting) and specialized local players (SEIDOR, IT OESTE). The global firms benefit from extensive online presence and brand recognition, while successful local companies appear to have strong domain authority or specific service specializations that resonate with individual AI platforms.

Indra represents an interesting case, appearing on both ChatGPT (#6) and Gemini (#7) with a score of 46, suggesting Spanish technology companies can achieve multi-platform visibility when they balance local presence with broader recognition.

Platform-Specific Insights

Perplexity demonstrates the most diverse recommendations, featuring six unique businesses not found on other platforms, including marketing-focused consultancies like AREA10 Marketing. This suggests Perplexity may weight recent web activity or specialized content more heavily.

ChatGPT shows preference for established brands, with five of its six recommendations being multinational consulting firms. Only Everis (score 46) represents a more regionally-focused option in ChatGPT's rankings.

Gemini balances global and regional players, including both Accenture at #1 and Spanish firms like Indra at #7, suggesting a more geographically-aware ranking algorithm.

The data indicates that traditional SEO success doesn't guarantee AI visibility, as many businesses with strong Google presence remain absent from AI recommendations entirely.