OAI-AdsBot
OAI-AdsBot is OpenAI's crawler for reviewing landing pages linked to ads running on ChatGPT. It checks that each page meets OpenAI's advertising policies and that its content matches the ad being submitted. Unlike other OpenAI bots, the data it collects is not used to train generative AI models. It only visits pages explicitly submitted as ad landing pages — it does not crawl the web broadly.
- User-agent
OAI-AdsBotMozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; OAI-AdsBot/1.0; +https://openai.com/adsbot- Does it respect robots.txt?
- Yes
- Official documentation
- https://developers.openai.com/api/docs/bots
How to allow it in your robots.txt
User-agent: OAI-AdsBot
Allow: /How to block it (not recommended)
User-agent: OAI-AdsBot
Disallow: /Frequently asked questions
Should I block OAI-AdsBot?
Only if you have no plans to advertise on ChatGPT. If you are running or planning to run ChatGPT Ads and you block this bot, OpenAI won't be able to validate your landing page, which means your ads may not be approved or may not display correctly.
Does OAI-AdsBot affect my organic visibility in ChatGPT?
No, not directly. OAI-AdsBot only processes ad landing pages, and OpenAI explicitly states that the data it collects is not used to train its AI models. If you want your business to appear in ChatGPT's organic responses, that depends on other crawlers like GPTBot or OAI-SearchBot, not this one.
How do I know if OAI-AdsBot is visiting my site?
Check your server logs or hosting dashboard — for example in Cloudflare — for 'OAI-AdsBot' in the user-agent field. If you see it, it means OpenAI is reviewing one of your pages because it was submitted as a ChatGPT ad landing page, either by you or someone else.