Amzn-SearchBot
Amzn-SearchBot is Amazon's search crawler, separate from the company's AI training bot. Its stated purpose is to improve search results within the Amazon ecosystem, such as Alexa. Amazon explicitly states this bot does not collect content to train generative AI models, meaning it has no direct impact on whether ChatGPT, Gemini, or Perplexity mention your business. It respects robots.txt, rel=nofollow, and noindex/noarchive meta tags, though it does not support the crawl-delay directive.
- User-agent
Amzn-SearchBotMozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Amzn-SearchBot/0.1) Chrome/W.X.Y.Z Safari/537.36- Does it respect robots.txt?
- Yes
- Official documentation
- https://developer.amazon.com/amazonbot
How to allow it in your robots.txt
User-agent: Amzn-SearchBot
Allow: /How to block it (not recommended)
User-agent: Amzn-SearchBot
Disallow: /Frequently asked questions
Should I block Amzn-SearchBot?
It depends on your goals. If you want visibility within Amazon's ecosystem or care about Alexa search results, allowing it makes sense. If your priority is appearing in generative AI answers like ChatGPT or Gemini, this bot won't move the needle there — though it won't hurt either.
Does Amzn-SearchBot affect my visibility in ChatGPT or Gemini?
No, not directly. Amazon has explicitly stated that Amzn-SearchBot does not feed generative AI models. For that goal, other crawlers matter more — GPTBot for OpenAI and Google-Extended for Google. Focus on making your content accessible to those bots if appearing in AI-generated answers is your priority.
How can I tell if Amzn-SearchBot is visiting my site?
Search for "Amzn-SearchBot" in your server access logs or your hosting provider's dashboard. Amazon also publishes the list of IP addresses used by this bot at developer.amazon.com/amazonbot/searchbot-ip-addresses/. Keep in mind that any changes you make to robots.txt can take up to 24 hours to take effect.